VIOLET SUN RIGGS

What we did

Web + brand identity

Client

Caitlin Boehm

Caitlin Boehm

Web design and brand identity

Our goal was to keep the 6-page website simple and minimize page scrolling, while still maintaining a cohesive collection of pages through the use of imagery.

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Caitlin Boehm is an independent hair stylist based out of Austin, Texas. Caitlin is energetic, vibrant and has technical skills rooted in over a decade of experience and passion for hair. Her website reflects this energy and weaves together Caitlin Boehm as a business as well as an individual.

A quick reference style guideline sheet makes it easy for Caitlin to find and implement various branding elements so she can maintain her brand visual consistency.

CASE STUDY
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Caitlin Boehm
Web + brand identity
Position: Freelance contract

The approach

Caitlin's website is designed as a reflection of her personality - her bold energy is reflected in the warm color palette and pronounced typography, softened by the natural imagery running throughout her site.
01

Website design

Goal and needs assessment, mood board, sitemap, image sourcing, copywriting, Squarespace build, site testing, content maintenance
02

Brand identity

Mission and value distillation, brand personality, branding guide
03

Graphic design

Logo and favicon design, digital newsletter template, business card, postcard mailer
04

Copywriting

Interlace technical information through storytelling with brand voice
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